Every question the assistant could not answer lands in a list. That list is your knowledge gap written in your customers' own words — you do not have to guess.
The question itself, how often it was asked, which channel it came from, and why the assistant could not answer: is the content missing entirely, or does it exist but fall below the confidence threshold? Those are different jobs — the first needs writing, the second needs making existing writing clearer.
Pick a question and add a ready answer directly, or update the relevant page and re-crawl it. What you add takes effect immediately and that question stops coming back.
Visitors can rate answers 👍/👎. The ones marked negative gather on the same screen, so you also see the case where it did answer but answered badly — a quieter problem than saying nothing.
Give your URL and your assistant starts answering from your knowledge base.
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